Share of WhatsApp users in selected European countries 2024

Published by Laura Ceci, Mar 24, 2025

During the third quarter of 2024, Spain was the European country with the highest WhatsApp penetration rate, with approximately 91 percent of its digital population using the over-the-top messaging service. Portugal and Ireland followed with a penetration rate of more than 90 percent. Italy ranked fourth, with 89.8 percent of the internet users in the country using the Meta-owned service.

WhatsApp penetration rate in selected European countries in 3rd quarter 2024

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Sources

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Release date

February 2025

Region

Europe

Survey time period

Q3 2024

Age group

16-64 years

Special properties

Internet users

Supplementary notes

Data was collected from several publications by the source.


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