Number of short video users in China 2018-2024

Published by
Lai Lin Thomala,
Mar 14, 2025

The number of short video users in China experienced a sharp rise in the last few years. As of December 2024, the userbase surpassed the one billion mark, which means about 93.8 percent of the Chinese internet users had engaged with such bite-seized content.

Number of short video users in China from 2018 to 2024 (in millions)

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Release date

January 2025

Region

China

Survey time period

2018 to 2024

Special properties

year-end figures unless specified

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Statistics on " Online video market in China "

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Key figures

7

Short-form videos

6

Long-form videos

7

Live streaming

6

Further related statistics

15

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Topics

Online videos in ChinaSocial media in ChinaOnline audio in ChinaFilm industry in ChinaSVOD services in China
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