This graph shows the results of a survey about cybersecurity and data privacy capabilities driving customer satisfaction in selected countries in 2018. According to data, customer satisfaction related to the encryption of stored data grew by 140 percent, whereas those regarding policy of clear and transparent data privacy increased by 107 percent.
Top five cybersecurity and data privacy capabilities driving customer satisfaction in selected countries in 2018, by percentage increase
Characteristic
Percentage increase
Encryption of stored data
140%
Clear and transparent data privacy policy
107%
Use of advanced anti-malware tools at stores/serves for online shopping
100%
Control on what customer data the retailer can store, and for how long
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The distribution of consumers' countries is the following: USA (21%), UK (10%), Germany (10%), India (10%), Netherlands (10%), Italy (10%), Spain (10%), France (10%) and Sweden (10%). *Increase in the customer satisfaction score
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Capgemini. (May 1, 2018). Top five cybersecurity and data privacy capabilities driving customer satisfaction in selected countries in 2018, by percentage increase [Graph]. In Statista. Retrieved May 31, 2025, from https://www.statista.com/statistics/1006290/data-privacy-capabilities-driving-customer-satisfaction/
Capgemini. "Top five cybersecurity and data privacy capabilities driving customer satisfaction in selected countries in 2018, by percentage increase." Chart. May 1, 2018. Statista. Accessed May 31, 2025. https://www.statista.com/statistics/1006290/data-privacy-capabilities-driving-customer-satisfaction/
Capgemini. (2018). Top five cybersecurity and data privacy capabilities driving customer satisfaction in selected countries in 2018, by percentage increase. Statista. Statista Inc.. Accessed: May 31, 2025. https://www.statista.com/statistics/1006290/data-privacy-capabilities-driving-customer-satisfaction/
Capgemini. "Top Five Cybersecurity and Data Privacy Capabilities Driving Customer Satisfaction in Selected Countries in 2018, by Percentage Increase." Statista, Statista Inc., 1 May 2018, https://www.statista.com/statistics/1006290/data-privacy-capabilities-driving-customer-satisfaction/
Capgemini, Top five cybersecurity and data privacy capabilities driving customer satisfaction in selected countries in 2018, by percentage increase Statista, https://www.statista.com/statistics/1006290/data-privacy-capabilities-driving-customer-satisfaction/ (last visited May 31, 2025)
Top five cybersecurity and data privacy capabilities driving customer satisfaction in selected countries in 2018, by percentage increase [Graph], Capgemini, May 1, 2018. [Online]. Available: https://www.statista.com/statistics/1006290/data-privacy-capabilities-driving-customer-satisfaction/
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