This statistic shows the number of cross-border retail e-commerce buyers in China in 2017 and estimates up to 2022. In 2017, the number of China's cross-border retail e-commerce buyers amounted to approximately 118 million and was expected to reach almost 177 million by 2022.
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Number of cross-border retail e-commerce buyers in China in 2017 with a forecast until 2022
(in millions)
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Number of cross-border retail e-commerce buyers in China in 2017 with a forecast until 2022
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According to the source, the number of retail e-commerce buyers represents internet users who have made at least one purchase from a foreign country via any digital channel during the calendar year, including desktop/laptop, mobile and tablet purchases. It includes goods bought via Daigou and excludes B2B sales. The data excludes Hong Kong.
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eMarketer. (November 7, 2018). Number of cross-border retail e-commerce buyers in China in 2017 with a forecast until 2022 (in millions) [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1006817/china-cross-border-retail-ecommerce-buyer-number/
eMarketer. "Number of cross-border retail e-commerce buyers in China in 2017 with a forecast until 2022 (in millions)." Chart. November 7, 2018. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1006817/china-cross-border-retail-ecommerce-buyer-number/
eMarketer. (2018). Number of cross-border retail e-commerce buyers in China in 2017 with a forecast until 2022 (in millions). Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1006817/china-cross-border-retail-ecommerce-buyer-number/
eMarketer. "Number of Cross-border Retail E-commerce Buyers in China in 2017 with a Forecast until 2022 (in Millions)." Statista, Statista Inc., 7 Nov 2018, https://www.statista.com/statistics/1006817/china-cross-border-retail-ecommerce-buyer-number/
eMarketer, Number of cross-border retail e-commerce buyers in China in 2017 with a forecast until 2022 (in millions) Statista, https://www.statista.com/statistics/1006817/china-cross-border-retail-ecommerce-buyer-number/ (last visited June 17, 2025)
Number of cross-border retail e-commerce buyers in China in 2017 with a forecast until 2022 (in millions) [Graph], eMarketer, November 7, 2018. [Online]. Available: https://www.statista.com/statistics/1006817/china-cross-border-retail-ecommerce-buyer-number/
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