According to data provided by the World Tourism Organization (UNWTO), in 2021, the tourism intensity amounted to 2.14 travelers per inhabitant, a significant decrease from about 4.9 travelers per inhabitant in the previous year. The value declined with the advent of the COVID-19 pandemic.
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Average number of inbound and domestic tourists in proportion to the population in Japan from 2011 to 2021
According to the source, the indicator "arrivals/population" provides an estimate of tourism intensity in the country of reference. This indicator is calculated by UNWTO based on the available basic data on number of visitors. The calculation is made according to the following formula:
Inbound tourists+domestic visitors/population.
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World Tourism Organization (UN Tourism). (October 14, 2022). Average number of inbound and domestic tourists in proportion to the population in Japan from 2011 to 2021 [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1009067/japan-inbound-domestic-visitor-per-population/
World Tourism Organization (UN Tourism). "Average number of inbound and domestic tourists in proportion to the population in Japan from 2011 to 2021." Chart. October 14, 2022. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1009067/japan-inbound-domestic-visitor-per-population/
World Tourism Organization (UN Tourism). (2022). Average number of inbound and domestic tourists in proportion to the population in Japan from 2011 to 2021. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1009067/japan-inbound-domestic-visitor-per-population/
World Tourism Organization (UN Tourism). "Average Number of Inbound and Domestic Tourists in Proportion to The Population in Japan from 2011 to 2021." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1009067/japan-inbound-domestic-visitor-per-population/
World Tourism Organization (UN Tourism), Average number of inbound and domestic tourists in proportion to the population in Japan from 2011 to 2021 Statista, https://www.statista.com/statistics/1009067/japan-inbound-domestic-visitor-per-population/ (last visited June 14, 2025)
Average number of inbound and domestic tourists in proportion to the population in Japan from 2011 to 2021 [Graph], World Tourism Organization (UN Tourism), October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1009067/japan-inbound-domestic-visitor-per-population/
