Gender distribution social network advertising audience Singapore 2025, by platform

Published by Lucas Romero, May 29, 2025

As of February 2025, women comprised approximately 54 percent of Instagram’s advertising audience. In contrast, men accounted for 58.6 percent of Snapchat’s audience, while TikTok’s advertising audience was nearly evenly split, with females comprising 49.7 percent.

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Gender distribution of the social network advertising audience in Singapore as of February 2025, by platform

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Release date

February 2025

Region

Singapore

Survey time period

February 2025

Supplementary notes

* Figures for LinkedIn represent registered members, so are not directly comparable to figures for other platforms.

Figures represent potential audience that marketers can reach and may not reflect total active user or member bases. 

Meta has significantly revised its base data and approach to audience reporting in 2021.

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