According to the survey conducted by Rakuten Insight, approximately 39 percent of the respondents in Indonesia stated that they would pay up to 25% more than conventionally-grown food products. The same survey also revealed that the main reason to buy organic food in the country was the belief that organic food was healthier.
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Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023
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Rakuten Insight. (October 16, 2023). Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023 [Graph]. In Statista. Retrieved June 30, 2025, from https://www.statista.com/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023." Chart. October 16, 2023. Statista. Accessed June 30, 2025. https://www.statista.com/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. (2023). Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023. Statista. Statista Inc.. Accessed: June 30, 2025. https://www.statista.com/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' Willingness to Spend on Organic Food Compared to Conventionally-grown Food in Indonesia as of September 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight, Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023 Statista, https://www.statista.com/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/ (last visited June 30, 2025)
Consumers' willingness to spend on organic food compared to conventionally-grown food in Indonesia as of September 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1010661/indonesia-consumers-willingness-to-pay-for-organic-food/
