JD.com's revenue share of self-operated business 2017-2024

Published by
Yihan Ma,
Apr 24, 2025

JD.com e-commerce platform is primarily a self-operated business. Only recently has JD.com opened up to outside vendors. In 2024, JD.com's revenue from the self-operated model accounted for approximately 80 percent of the total revenue, down from around 91.6 percent share in 2017.

Share of revenue from product sales of JD.com platform in total revenue from 2017 to 2024

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Release date

April 2025

Region

China

Survey time period

2017 to 2024

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