This statistic presents the year-on-year change in user engagement with selected social media apps in the United States as of December 2018. During the measured period, WeChat experienced a 106 percent growth in monthly user minutes.
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Year-on-year change in user engagement with selected social media apps in the United States as of December 2018
Characteristic
Total minutes YoY change
WeChat
106%
Reddit
94%
WhatsApp
44%
LinkedIn
29%
Pinterest
11%
Facebook
3%
Instagram
-1%
Twitter
-18%
Snapchat
-18%
Tumblr
-21%
Created with Highcharts 7.2.2Total minutes YoY change106%106%94%94%44%44%29%29%11%11%3%3%-1%-1%-18%-18%-18%-18%-21%-21%WeChatRedditWhatsAppLinkedInPinterestFacebookInstagramTwitterSnapchatTumblr
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Adobe. (March 20, 2019). Year-on-year change in user engagement with selected social media apps in the United States as of December 2018 [Graph]. In Statista. Retrieved June 16, 2025, from https://www.statista.com/statistics/1014199/user-minutes-change-social-apps-usa/
Adobe. "Year-on-year change in user engagement with selected social media apps in the United States as of December 2018." Chart. March 20, 2019. Statista. Accessed June 16, 2025. https://www.statista.com/statistics/1014199/user-minutes-change-social-apps-usa/
Adobe. (2019). Year-on-year change in user engagement with selected social media apps in the United States as of December 2018. Statista. Statista Inc.. Accessed: June 16, 2025. https://www.statista.com/statistics/1014199/user-minutes-change-social-apps-usa/
Adobe. "Year-on-year Change in User Engagement with Selected Social Media Apps in The United States as of December 2018." Statista, Statista Inc., 20 Mar 2019, https://www.statista.com/statistics/1014199/user-minutes-change-social-apps-usa/
Adobe, Year-on-year change in user engagement with selected social media apps in the United States as of December 2018 Statista, https://www.statista.com/statistics/1014199/user-minutes-change-social-apps-usa/ (last visited June 16, 2025)
Year-on-year change in user engagement with selected social media apps in the United States as of December 2018 [Graph], Adobe, March 20, 2019. [Online]. Available: https://www.statista.com/statistics/1014199/user-minutes-change-social-apps-usa/
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