E-commerce market size in Russia 2019-2026

In 2024, the e-commerce market size in Russia increased by ** percent year-over-year, having exceeded *********** Russian rubles. A steadily expanding market, Russian e-commerce experienced a particularly accelerated growth over the past years, and the coronavirus (COVID-19) pandemic contributed significantly to its growth. In 2026, the market size was forecast to reach ************* Russian rubles.

Russian e-commerce market consolidation

The principal underlying drivers of e-commerce development in the region were high internet penetration rates together with a strong customer social media presence, which gradually led to high online shopping disposition in the society. Consequently, the e-commerce penetration rate across Russia was expected to continue increasing in the following years.

Global outlook

From a global standpoint, retail e-commerce revenue was to reach*** trillion U.S. dollars in 2025, with China being one of the front-runners. Furthermore, retail e-commerce sales value in the United States was reported at around *** trillion U.S. dollars in 2024.