This statistic represents the results of a survey about the amount of money Japanese consumers are willing to spend on craft beers as of ********. According to Rakuten Insight, over ** percent of respondents in Japan said that they are willing to pay the same price as for regular beer, while only **** percent were willing to pay any amount for craft beer.
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Rakuten Insight. (June 14, 2019). Willingness of consumers to spend money on craft beer in Japan as of May 2019 [Graph]. In Statista. Retrieved July 18, 2025, from https://www.statista.com/statistics/1016762/japan-willingness-spending-craft-beer/
Rakuten Insight. "Willingness of consumers to spend money on craft beer in Japan as of May 2019." Chart. June 14, 2019. Statista. Accessed July 18, 2025. https://www.statista.com/statistics/1016762/japan-willingness-spending-craft-beer/
Rakuten Insight. (2019). Willingness of consumers to spend money on craft beer in Japan as of May 2019. Statista. Statista Inc.. Accessed: July 18, 2025. https://www.statista.com/statistics/1016762/japan-willingness-spending-craft-beer/
Rakuten Insight. "Willingness of Consumers to Spend Money on Craft Beer in Japan as of May 2019." Statista, Statista Inc., 14 Jun 2019, https://www.statista.com/statistics/1016762/japan-willingness-spending-craft-beer/
Rakuten Insight, Willingness of consumers to spend money on craft beer in Japan as of May 2019 Statista, https://www.statista.com/statistics/1016762/japan-willingness-spending-craft-beer/ (last visited July 18, 2025)
Willingness of consumers to spend money on craft beer in Japan as of May 2019 [Graph], Rakuten Insight, June 14, 2019. [Online]. Available: https://www.statista.com/statistics/1016762/japan-willingness-spending-craft-beer/