Italy: click-through rate of newsletters by B2B industry 2020| Statista

In Italy, as of 2020, associations and political organizations was the B2B (business-to-business) industry that reported the highest rate of newsletter emails where users clicked on all links, that is, 4.5 percent. Pharma followed with a click-through rate of 4.2 percent.

Click-through rate of newsletters in Italy in 2020, by B2B (business-to-business) industry

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Release date

2021

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Region

Italy

Survey time period

2020

Supplementary notes

Data is based on e-mails sent through MailUp platform.
Click-through rate is the share of e-mails where users clicked on all links.

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