UK: monthly Instagram users 2018-2025

Published by
Stacy Jo Dixon,
Jun 11, 2025

In May 2025, there were almost ***** million Instagram users in the United Kingdom (UK). The number of users on Instagram in the UK rose quickly between January and February 2023 and has remained relatively stable since then.

Influencers in the UK

As of 2020, the most followed Instagram influencer in the UK was David Beckham. The former England international footballer and current president of Inter Miami FC had over ** million followers. DuaLipa was the top female influencer on Instagram in the UK.   

Instagram demographics

As of May 2025, Instagram's largest demographic in the UK is women between the ages of 25 and 34 years, which accounts for **** percent of the social platform's users in the country. In contrast, men and women belonging to the 65 years or older age group account for less than **** percent of the network's users in the UK. Instagram is most popular with the younger generation, much like another social media app which has recently been making waves; TikTok.  

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Number of Instagram users in the United Kingdom (UK) from September 2018 to May 2025 (in 1,000s)

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Release date

June 2025

Region

United Kingdom

Survey time period

September 2018 to May 2025

Age group

18 years and older

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Statistics on " Social media usage in the United Kingdom (UK) "

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Other statistics that may interest you Social media usage in the United Kingdom (UK)

Overview

6

Demographics

5

TikTok

5

Facebook

7

Usage

6

Instagram

5

Other major social media platforms

8

Social media brand profiles

8

Social media influencers

5

User attitudes

7

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Topics

Social media usage in the UKSocial mediaFacebookSocial media advertising and marketing worldwideSocial commerce in the United States
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