Switzerland: Instagram users 2018-2025

Published by
Stacy Jo Dixon,
Feb 4, 2025

As of January 2025, there were 4.13 million Instagram users in Switzerland, accounting for 46 percent of the population. Women made up 51.8 percent of Instagram's user base in the country, and its largest audience was users aged between 25 and 34 years.

Instagram users in Switzerland from September 2018 to January 2025 (in millions)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2025

Region

Switzerland

Survey time period

September 2018 to January 2025

Age group

18 years and older

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Instagram advertising and marketing "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Instagram advertising and marketing

Overview

4

Competitors

4

Usage

5

Metrics

5

Successful brands

3

Influencers

6

Audience

6

Further related statistics

4

Further Content: You might find this interesting as well

Statistics

Topics

Instagram in the NordicsInstagramInstagram advertising and marketingInstagram in Europe
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.