Impossible was by far the fastest-growing frozen meat substitute brand in the United States in early-2025. During the 12 weeks ended March 23, 2025, the Impossible brand witnessed a **** percent decline in sales. Morning Star farms was the only established brand that grew. Newcomer Actual Veggies also grew significantly.
Total U.S. sales through supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores for the 12 weeks ended March 23, 2025.
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Frozen & Refrigerated Buyer. (March 23, 2025). Sales value changes of the leading frozen meat substitute brands in the United States in early-2025 [Graph]. In Statista. Retrieved May 25, 2025, from https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/
Frozen & Refrigerated Buyer. "Sales value changes of the leading frozen meat substitute brands in the United States in early-2025." Chart. March 23, 2025. Statista. Accessed May 25, 2025. https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/
Frozen & Refrigerated Buyer. (2025). Sales value changes of the leading frozen meat substitute brands in the United States in early-2025. Statista. Statista Inc.. Accessed: May 25, 2025. https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/
Frozen & Refrigerated Buyer. "Sales Value Changes of The Leading Frozen Meat Substitute Brands in The United States in Early-2025." Statista, Statista Inc., 23 Mar 2025, https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/
Frozen & Refrigerated Buyer, Sales value changes of the leading frozen meat substitute brands in the United States in early-2025 Statista, https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/ (last visited May 25, 2025)
Sales value changes of the leading frozen meat substitute brands in the United States in early-2025 [Graph], Frozen & Refrigerated Buyer, March 23, 2025. [Online]. Available: https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/
