In 2020, American Airlines had the highest loyalty program liability, worth 9.2 billion U.S. dollars. The second spot was taken by Delta Air Lines' loyalty program, SkyMiles, which had a liability worth 7.2 billion U.S. dollars.
Loyalty program liability of selected airlines in the U.S. from 2018 to 2020
(in billion U.S. dollars)
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ValuePenguin. (May 31, 2021). Loyalty program liability of selected airlines in the U.S. from 2018 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1022966/airline-loyalty-programs-liability-us/
ValuePenguin. "Loyalty program liability of selected airlines in the U.S. from 2018 to 2020 (in billion U.S. dollars)." Chart. May 31, 2021. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1022966/airline-loyalty-programs-liability-us/
ValuePenguin. (2021). Loyalty program liability of selected airlines in the U.S. from 2018 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1022966/airline-loyalty-programs-liability-us/
ValuePenguin. "Loyalty Program Liability of Selected Airlines in The U.S. from 2018 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 May 2021, https://www.statista.com/statistics/1022966/airline-loyalty-programs-liability-us/
ValuePenguin, Loyalty program liability of selected airlines in the U.S. from 2018 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1022966/airline-loyalty-programs-liability-us/ (last visited May 10, 2025)
Loyalty program liability of selected airlines in the U.S. from 2018 to 2020 (in billion U.S. dollars) [Graph], ValuePenguin, May 31, 2021. [Online]. Available: https://www.statista.com/statistics/1022966/airline-loyalty-programs-liability-us/
