Japan: idol market size 2024| Statista

Based on user consumption amount, the idol market in Japan was valued at *** billion Japanese yen in fiscal year 2023. The market size was forecast to reach *** billion yen in fiscal year 2024.

Value of the idol market in Japan from fiscal year 2020 to 2023 with a forecast until 2024 (in billion Japanese yen)

Characteristic	User consumption amount in billion Japanese yen
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Release date

February 2025

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Region

Japan

Survey time period

fiscal years 2020 to 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

the market size is based on the user consumption amount

Supplementary notes

*Forecast.

The fanzine market in this case is treated as being part of the otaku (geek) market. The otaku market refers to content, product sales, and services that have a dedicated following of fans. Research objects were organizations and providers of contents, products, and services pertaining to otaku genres.

100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.

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