In the eyes of consumers in the United Kingdom, retail offered the best customer experience (CX) over other industries, a recent study carried out by Sales Force revealed. According to the survey exploring digital transformation and customer experience in the UK, in comparison to 47 percent of respondents who found retail to be CX-friendly, only 20 percent of respondents were happy with the customer experience financial services provided customers.
Digital customer experience: top ranking industries in the United Kingdom (UK) in 2019*
* Respondents were asked to rank the top three and bottom three industries by experience. ** Consumers surveyed in this study represent Millennials/Gen Zers, GenXers, and Silents/Baby Boomers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (June 12, 2019). Digital customer experience: top ranking industries in the United Kingdom (UK) in 2019* [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1027152/top-ranking-industries-for-customer-experience-cx-in-the-united-kingdom/
Salesforce Research. "Digital customer experience: top ranking industries in the United Kingdom (UK) in 2019*." Chart. June 12, 2019. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1027152/top-ranking-industries-for-customer-experience-cx-in-the-united-kingdom/
Salesforce Research. (2019). Digital customer experience: top ranking industries in the United Kingdom (UK) in 2019*. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1027152/top-ranking-industries-for-customer-experience-cx-in-the-united-kingdom/
Salesforce Research. "Digital Customer Experience: Top Ranking Industries in The United Kingdom (Uk) in 2019*." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/1027152/top-ranking-industries-for-customer-experience-cx-in-the-united-kingdom/
Salesforce Research, Digital customer experience: top ranking industries in the United Kingdom (UK) in 2019* Statista, https://www.statista.com/statistics/1027152/top-ranking-industries-for-customer-experience-cx-in-the-united-kingdom/ (last visited May 17, 2025)
Digital customer experience: top ranking industries in the United Kingdom (UK) in 2019* [Graph], Salesforce Research, June 12, 2019. [Online]. Available: https://www.statista.com/statistics/1027152/top-ranking-industries-for-customer-experience-cx-in-the-united-kingdom/