Digital customer engagement preferences of consumers in Europe in 2019 by channel
For 41 percent of consumers in Europe, online chat and live support is their preferred channel when it comes to engaging with companies digitally. A survey conducted by Sales Force with European respondents across millennial, Gen X and Baby Boomer generations also revealed that voice assistants such as Siri and Alexa were gaining popularity. 17 percent of consumers stated that they used such devices when they are communicating with companies.
