In 2023, ** percent of gross home insurance premiums written by Direct Line Insurance Group were sold on price comparison websites (PCWs). Meanwhile, nearly ** percent of motor insurance premiums were purchased on PCWs. The Direct Line Group is one of the leading insurance companies in the United Kingdom, and houses major brands such as Churchill and Green Flag. In the same year, Direct Line Group wrote gross motor insurance premiums worth over two billion British pounds.
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Direct Line Group. (March 27, 2024). Share of gross motor and home insurance premiums written by Direct Line Group in 2023, by channel [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1027673/direct-line-motor-and-home-premiums-written-by-channel/
Direct Line Group. "Share of gross motor and home insurance premiums written by Direct Line Group in 2023, by channel." Chart. March 27, 2024. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1027673/direct-line-motor-and-home-premiums-written-by-channel/
Direct Line Group. (2024). Share of gross motor and home insurance premiums written by Direct Line Group in 2023, by channel. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1027673/direct-line-motor-and-home-premiums-written-by-channel/
Direct Line Group. "Share of Gross Motor and Home Insurance Premiums Written by Direct Line Group in 2023, by Channel." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1027673/direct-line-motor-and-home-premiums-written-by-channel/
Direct Line Group, Share of gross motor and home insurance premiums written by Direct Line Group in 2023, by channel Statista, https://www.statista.com/statistics/1027673/direct-line-motor-and-home-premiums-written-by-channel/ (last visited July 15, 2025)
Share of gross motor and home insurance premiums written by Direct Line Group in 2023, by channel [Graph], Direct Line Group, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1027673/direct-line-motor-and-home-premiums-written-by-channel/