In Western Europe, the median value of enterprise value to earnings before interest, tax, depreciation and amortization (EV/EBITDA) in the media & advertising sector as of 2025, was a multiple of approximately 11x. The entertainment industry saw the highest valuation multiples with 33.4x as of 2024.
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Average EV/EBITDA multiples in the media & advertising sector in Western Europe from 2019 to 2025, by industry
Western Europe. Values are as of January each year. A total of 441 companies were included in the calculation for 2025. Figures for years 2019 to 2024 were previously published by the source.
Enterprise value = Market value of equity + Market value of debt - Cash. EBITDA = Estimated by adding depreciation and amortization back to operating income (EBIT). Only positive EBITDA companies.
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Leonard N. Stern School of Business. (January 9, 2025). Average EV/EBITDA multiples in the media & advertising sector in Western Europe from 2019 to 2025, by industry [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/1028053/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-europe/
Leonard N. Stern School of Business. "Average EV/EBITDA multiples in the media & advertising sector in Western Europe from 2019 to 2025, by industry." Chart. January 9, 2025. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/1028053/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-europe/
Leonard N. Stern School of Business. (2025). Average EV/EBITDA multiples in the media & advertising sector in Western Europe from 2019 to 2025, by industry. Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/1028053/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-europe/
Leonard N. Stern School of Business. "Average Ev/Ebitda Multiples in The Media & Advertising Sector in Western Europe from 2019 to 2025, by Industry." Statista, Statista Inc., 9 Jan 2025, https://www.statista.com/statistics/1028053/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-europe/
Leonard N. Stern School of Business, Average EV/EBITDA multiples in the media & advertising sector in Western Europe from 2019 to 2025, by industry Statista, https://www.statista.com/statistics/1028053/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-europe/ (last visited June 12, 2025)
Average EV/EBITDA multiples in the media & advertising sector in Western Europe from 2019 to 2025, by industry [Graph], Leonard N. Stern School of Business, January 9, 2025. [Online]. Available: https://www.statista.com/statistics/1028053/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-europe/
