South Africa: Instagram users by age group 2024| Statista

As of December 2024, there were approximately 7.3 million Instagram users in South Africa, accounting for nearly 12 percent of the population. The social media app was most popular with 18 to 24 year olds, who made up 37 percent of Instagram’s audience in the country. Overall, users aged 25 to 34 years ranked second, following closely with 31.5 percent. Instagram’s smallest audience was users aged between 55 and 64 years, who accounted for just 3.7 percent of users.

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Distribution of Instagram users in South Africa as of December 2024, by age group

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Release date

January 2025

More information

Region

South Africa

Survey time period

December 2024

Age group

13 years and older

Supplementary notes

The release date is the date of access.

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