Digital's share in advertising spending in Chile 2014-2024

Published by
J. G. Navarro,
Feb 11, 2025

In 2024, the internet's share in Chile's advertising expenditure reached 52.8 percent. A decade earlier, in 2014, the share stood below 13 percent. Chile's leading ad media also included free TV and outdoor ads.

Digital advertising as a percentage of total ad spending in Chile from 2014 to 2024

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Release date

January 2025

Region

Chile

Survey time period

2014 to 2024

Special properties

based on nominal values; excluding agencies' fees and value-added tax (VAT)

Supplementary notes

Data preceding 2022 was retrieved from earlier releases.
Numbers have been rounded.

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Statistics on " Advertising in Chile "

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Overview

8

Chilean overview

6

Traditional advertising

8

Digital advertising

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Brands and advertiser categories

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Spotlight: Tiktok and Instagram

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Topics

Advertising in ChileSocial media usage in ChileAdvertising worldwideInternet usage in ChileE-commerce in Chile
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