In 2018, television advertising made up the largest share of ad spend in Singapore, at 30.3 percent, while digital media came in second at 28.4 percent. Digital media ad spend grew by 13.2 percent in 2018.
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Share of total advertising expenditure in Singapore in 2018, by type of media
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Dentsu Aegis Network. (February 1, 2019). Share of total advertising expenditure in Singapore in 2018, by type of media [Graph]. In Statista. Retrieved July 03, 2025, from https://www.statista.com/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. "Share of total advertising expenditure in Singapore in 2018, by type of media." Chart. February 1, 2019. Statista. Accessed July 03, 2025. https://www.statista.com/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. (2019). Share of total advertising expenditure in Singapore in 2018, by type of media. Statista. Statista Inc.. Accessed: July 03, 2025. https://www.statista.com/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. "Share of Total Advertising Expenditure in Singapore in 2018, by Type of Media." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network, Share of total advertising expenditure in Singapore in 2018, by type of media Statista, https://www.statista.com/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/ (last visited July 03, 2025)
Share of total advertising expenditure in Singapore in 2018, by type of media [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1028888/singapore-share-of-total-advertising-spending-by-media/
