FMCG advertisers' expenditure on online display ads in China 2011-2018

Published by
Lai Lin Thomala,
May 20, 2025
In 2018, expenditure on fast moving consumer goods' online display advertising reached almost 19.3 billion yuan in China. This development indicates the highest increase in FMCG advertisers' spending since 2012.
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Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018 (in billion yuan)

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Release date

July 2019

Region

China

Survey time period

2011 to 2018

Supplementary notes

Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of July 2019).

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