Growth of FMCG advertisers' expenditure on online display ads in China 2011-2018

Published by
Lai Lin Thomala,
Feb 7, 2024
In 2018, expenditure on fast moving consumer goods' online display advertising in China increased by 53.3 percent compared to the previous year. This development indicates the highest annual growth in FMCG advertisers' spending since 2012.

Annual growth rate of spending of FMCG advertisers on online display advertising in China from 2011 to 2018

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Release date

July 2019

Region

China

Survey time period

2011 to 2018

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Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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