In China, the median value of enterprise value to earnings before interest, tax, depreciation and amortization (EV/EBITDA) in the media and advertising sector as of 2025 was a multiple of approximately 18.7x. Companies operating in the advertising industry saw the highest valuation multiple with EV/EBITDA valued at 51.5x.
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Average EV/EBITDA multiples in the media and advertising sector in China from 2019 to 2025, by industry
Values are as of January each year. A total of 228 companies were included in the calculation for 2025.Â
Enterprise value = Market value of equity + Market value of debt - Cash. EBITDA= Estimated by adding depreciation and amortization back to operating income (EBIT). Only positive EBITDA firms.
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Leonard N. Stern School of Business. (January 5, 2025). Average EV/EBITDA multiples in the media and advertising sector in China from 2019 to 2025, by industry [Graph]. In Statista. Retrieved July 01, 2025, from https://www.statista.com/statistics/1030197/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-china/
Leonard N. Stern School of Business. "Average EV/EBITDA multiples in the media and advertising sector in China from 2019 to 2025, by industry." Chart. January 5, 2025. Statista. Accessed July 01, 2025. https://www.statista.com/statistics/1030197/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-china/
Leonard N. Stern School of Business. (2025). Average EV/EBITDA multiples in the media and advertising sector in China from 2019 to 2025, by industry. Statista. Statista Inc.. Accessed: July 01, 2025. https://www.statista.com/statistics/1030197/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-china/
Leonard N. Stern School of Business. "Average Ev/Ebitda Multiples in The Media and Advertising Sector in China from 2019 to 2025, by Industry." Statista, Statista Inc., 5 Jan 2025, https://www.statista.com/statistics/1030197/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-china/
Leonard N. Stern School of Business, Average EV/EBITDA multiples in the media and advertising sector in China from 2019 to 2025, by industry Statista, https://www.statista.com/statistics/1030197/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-china/ (last visited July 01, 2025)
Average EV/EBITDA multiples in the media and advertising sector in China from 2019 to 2025, by industry [Graph], Leonard N. Stern School of Business, January 5, 2025. [Online]. Available: https://www.statista.com/statistics/1030197/enterprise-value-to-ebitda-in-the-media-and-advertising-sector-in-china/
