Global usage of social media during path to purchase 2019, by age group
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Social media is a popular channel to connect with and research brands. As of the first quarter of 2019, 51 percent of global internet users aged 16 to 24 years used social networks to research products online. Overall, 43 percent of internet users stated doing the same. In total, 28 percent of respondents stated that they discovered brands via ads on social media.
