Online share of grocery shoppers' spend in the U.S. in 2019, by shopping frequency

Published by
Nils-Gerrit Wunsch,
Nov 26, 2020
Frequent grocery shoppers spent more of their overall grocery budget online than any other group in the United States. Nearly 40 percent of their grocery budget was spent online, compared to just 13 percent for occasional online grocery shoppers.

Online share of wallet of shoppers who purchased groceries online in the United States in 2019, by shopping frequency

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Release date

June 2019

Region

United States

Survey time period

February 6 to 27, 2019

Number of respondents

1,786 respondents

Method of interview

Online survey

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