Alcohol penetration in U.S. households in 2018, by channel

Published by Jan Conway, Aug 14, 2020
Supermarkets fulfill the alcohol needs of American consumers more than any other outlet. In 2018, the household penetration rate of alcohol products at supermarkets was 47.9 percent, double that of supercenters.

Household penetration rate of alcoholic beverages in the United States in 2018, by retail channel

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Release date

July 2019

Region

United States

Survey time period

52 weeks ending December 29, 2018

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