Produce penetration in U.S. households in 2018, by channel

Published by P. Navarro Villa, Feb 14, 2025
Supermarkets fulfill the produce needs of Americans more than any other retail channel. In 2018, the household penetration rate of produce in supermarkets was 91.7 percent, nearly double that of supercenters.

Household penetration rate of produce in the United States in 2018, by retail channel

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Release date

July 2019

Region

United States

Survey time period

52 weeks ending December 29, 2018

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