Brand trust score of online news brands in Finland 2024

Published by J. Clausnitzer, Feb 3, 2025

Local newspapers in Finland were ranked among the most trusted news sources in 2024, with 80 percent of those surveyed reporting that they trusted local newspapers. Regional newspapers followed with 78 percent of the respondents trusting them.

Brand trust score of online news brands in Finland in 2024

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Sources

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Release date

June 2024

Region

Finland

Survey time period

January to February, 2024

Number of respondents

2,015 respondents

Special properties

Respondents who use the brand

Method of interview

Online survey

Supplementary notes

The source adds the following information: "Trust = % scored 6-10 on 10-point scale, Don’t trust = 0-4, Neither = 5."

Only the brands listed were included in the survey.

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Statistics on " Online news in the Nordic countries "

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Overview

8

Payment

8

Companies

8

Consumption

7

Special focus: Credibility

6

Further related statistics

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Topics

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