As of the fourth quarter of 2018, 29 percent of products purchased for children featured a license. Licensed merchandise refers to products featuring entertainment characters, cartoon figures, personalities, or sports logos. The kids' merchandise industry encompasses products within categories such as toys and games, books, sporting goods, health and beauty, infant products, apparel, video games and software, and movies as well as many others.
Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018*
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License! Global. (May 1, 2019). Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018* [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/
License! Global. "Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018*." Chart. May 1, 2019. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/
License! Global. (2019). Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018*. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/
License! Global. "Unit Sales Share of Licensed and Non-licensed Children's Merchandise Products in The United States in 2018*." Statista, Statista Inc., 1 May 2019, https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/
License! Global, Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018* Statista, https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/ (last visited June 06, 2025)
Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018* [Graph], License! Global, May 1, 2019. [Online]. Available: https://www.statista.com/statistics/1034234/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us/
