In the fourth quarter of 2018, 25 percent of clothing purchased for children featured a license. Licensed merchandise refers to products featuring entertainment characters, cartoon figures, personalities, or sports logos. The kids' merchandise industry encompasses products within categories such as toys and games, books, sporting goods, health and beauty, infant products, apparel, video games and software, and movies as well as many others.
Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category*
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Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category*
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License! Global. (May 1, 2019). Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category* [Graph]. In Statista. Retrieved June 03, 2025, from https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/
License! Global. "Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category*." Chart. May 1, 2019. Statista. Accessed June 03, 2025. https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/
License! Global. (2019). Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category*. Statista. Statista Inc.. Accessed: June 03, 2025. https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/
License! Global. "Unit Sales Share of Licensed and Non-licensed Children's Merchandise Products in The United States in 2018, by Product Category*." Statista, Statista Inc., 1 May 2019, https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/
License! Global, Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category* Statista, https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/ (last visited June 03, 2025)
Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category* [Graph], License! Global, May 1, 2019. [Online]. Available: https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/
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