In 2024, the in-store sales channel accounted for 64 percent of Nordstrom's retail sales. In comparison, the digital sales channel accounted for 36 percent. Nordstrom's online sales and digitally assisted store sales are made up of Buy Online, Pick Up in Store (BOPUS), Ship to Store, Reserve Online, Try in Store (Store reserve) and Style Board sales.
In-store and digital sales share of Nordstrom worldwide from 2015 to 2024
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Nordstrom. (March 21, 2025). In-store and digital sales share of Nordstrom worldwide from 2015 to 2024 [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/1035249/nordstrom-retail-sales-share-by-sales-channel-worldwide/
Nordstrom. "In-store and digital sales share of Nordstrom worldwide from 2015 to 2024." Chart. March 21, 2025. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/1035249/nordstrom-retail-sales-share-by-sales-channel-worldwide/
Nordstrom. (2025). In-store and digital sales share of Nordstrom worldwide from 2015 to 2024. Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/1035249/nordstrom-retail-sales-share-by-sales-channel-worldwide/
Nordstrom. "In-store and Digital Sales Share of Nordstrom Worldwide from 2015 to 2024." Statista, Statista Inc., 21 Mar 2025, https://www.statista.com/statistics/1035249/nordstrom-retail-sales-share-by-sales-channel-worldwide/
Nordstrom, In-store and digital sales share of Nordstrom worldwide from 2015 to 2024 Statista, https://www.statista.com/statistics/1035249/nordstrom-retail-sales-share-by-sales-channel-worldwide/ (last visited May 06, 2025)
In-store and digital sales share of Nordstrom worldwide from 2015 to 2024 [Graph], Nordstrom, March 21, 2025. [Online]. Available: https://www.statista.com/statistics/1035249/nordstrom-retail-sales-share-by-sales-channel-worldwide/