Factors in the choice of cinema in Poland 2018, by cinema type

Published by Małgorzata Puzio, Dec 16, 2022
The most important element in choosing a cinema is its location. This is according to a survey conducted in Poland in 2018, with 61 percent of respondents citing location as a factor. Also important are financial and comfort-related factors. Atmosphere also played an important role for visitors of local/studio cinemas (37 percent), but much less so for those visiting commercial cinemas (25 percent).

Factors influencing the choice of cinema in Poland in 2018, by type of cinema

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Release date

January 2018

Region

Poland

Survey time period

October 26 to November 7, 2018

Number of respondents

1,216*

Age group

15 years and older

Special properties

Cinema audiences

Method of interview

CAPI interview, questionnaire

Supplementary notes

* Interviews were conducted in 100 randomly selected cinemas in Poland: Local/studio cinemas n=306; Commercial/multiplex cinemas n=910.

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