When surveyed by Capgemini Research Institute, approximately three in five consumers who perceive their AI interactions with a company to be ethical said that they place higher trust in that company, talk to others about the positive experience, and are more loyal to that company. When consumers perceive AI interactions as ethical, they become advocates for the experience or company. An ethical AI interaction is one that is transparent, explainable, auditable, and fair.
What would you do if you perceive an AI-enabled interaction to be ethical?
Characteristic
Share of respondents
Place higher trust in the company
62%
Share your positive experiences with friends and family
61%
Have higher loyalty towards the company
59%
Purchase more products from the company
55%
Provide higher ratings for the company and share positive feedback on social media
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Capgemini. (July 5, 2019). What would you do if you perceive an AI-enabled interaction to be ethical? [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/
Capgemini. "What would you do if you perceive an AI-enabled interaction to be ethical?." Chart. July 5, 2019. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/
Capgemini. (2019). What would you do if you perceive an AI-enabled interaction to be ethical?. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/
Capgemini. "What Would You Do If You Perceive An Ai-enabled Interaction to Be Ethical?." Statista, Statista Inc., 5 Jul 2019, https://www.statista.com/statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/
Capgemini, What would you do if you perceive an AI-enabled interaction to be ethical? Statista, https://www.statista.com/statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/ (last visited May 17, 2025)
What would you do if you perceive an AI-enabled interaction to be ethical? [Graph], Capgemini, July 5, 2019. [Online]. Available: https://www.statista.com/statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/
