Among Android apps, AppsFlyer was the most popular mobile attribution software development kit (SDK), with over a 47 percent integration reach as of January 2025. Second-ranked, Adjust was integrated with around 30 percent of apps that used attribution SDKs.
Most popular installed attribution software development kits (SDKs) across Android apps worldwide as of January 2025
Characteristic
Share of apps
AppsFlyer
47.54%
Adjust
30.49%
Branch - Tune
17.49%
myTracker
8.19%
Soomla Traceback Ad Quality by ironSource
4.68%
Singular
3.84%
Tenjin
3.24%
ByteBrew
1.68%
Kochava
1.6%
Yandex Login Auth*
1%
0%5%10%15%20%25%30%35%40%45%50%55%
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42matters. (January 13, 2025). Most popular installed attribution software development kits (SDKs) across Android apps worldwide as of January 2025 [Graph]. In Statista. Retrieved May 02, 2025, from https://www.statista.com/statistics/1036027/leading-mobile-app-attribution-sdks-android/
42matters. "Most popular installed attribution software development kits (SDKs) across Android apps worldwide as of January 2025." Chart. January 13, 2025. Statista. Accessed May 02, 2025. https://www.statista.com/statistics/1036027/leading-mobile-app-attribution-sdks-android/
42matters. (2025). Most popular installed attribution software development kits (SDKs) across Android apps worldwide as of January 2025. Statista. Statista Inc.. Accessed: May 02, 2025. https://www.statista.com/statistics/1036027/leading-mobile-app-attribution-sdks-android/
42matters. "Most Popular Installed Attribution Software Development Kits (Sdks) across Android Apps Worldwide as of January 2025." Statista, Statista Inc., 13 Jan 2025, https://www.statista.com/statistics/1036027/leading-mobile-app-attribution-sdks-android/
42matters, Most popular installed attribution software development kits (SDKs) across Android apps worldwide as of January 2025 Statista, https://www.statista.com/statistics/1036027/leading-mobile-app-attribution-sdks-android/ (last visited May 02, 2025)
Most popular installed attribution software development kits (SDKs) across Android apps worldwide as of January 2025 [Graph], 42matters, January 13, 2025. [Online]. Available: https://www.statista.com/statistics/1036027/leading-mobile-app-attribution-sdks-android/
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