Leading mobile Android app marketing automation SDKs 2025

Published by Laura Ceci, May 20, 2025

Freshchat Freshdesk Messaging by Freshworks was the most popular mobile marketing automation software development kit (SDK) among Android apps, with over 36 percent integration reach as of January 2025. Second-ranked Digital Turbine Ignite was integrated with around 26 percent of apps that used marketing automation SDKs.

Most popular installed marketing automation software development kits (SDKs) across Android apps worldwide as of January 2025

CharacteristicShare of apps
Freshchat Freshdesk Messaging by Freshworks 36.78%
Digital Turbine Ignite 26.32%
WebEngage 6.03%
Urban Airship 5.33%
Braze Appboy 4.83%
Zoho SalesIQ 4.08%
CleverTap 3.79%
Tenjin 3.42%
Adobe Experience Platform 2.74%
Salesforce Marketing Cloud 2.52%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of apps36.78%36.78%26.32%26.32%6.03%6.03%5.33%5.33%4.83%4.83%4.08%4.08%3.79%3.79%3.42%3.42%2.74%2.74%2.52%2.52%Freshchat Freshdesk Messaging by FreshworksDigital Turbine IgniteWebEngageUrban AirshipBraze AppboyZoho SalesIQCleverTapTenjinAdobe Experience PlatformSalesforce Marketing Cloud
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%

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Release date

January 2025

Region

Worldwide

Survey time period

January 2025

Special properties

of apps that use marketing automation SDKs

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Statistics on " Google Play Store "

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Overview

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Google Play Store metrics

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Performance

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App developers and Google Play ecosystem

4

Software development kits (SDKs)

8

Android ecosystem transparency

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Google Play advertising environment

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Spotlight: App Store Optimization (ASO)

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Further related statistics

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Google Play StoreMobile app usageGoogleAndroidApp stores
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