Top advertisers in the finance industry in Mexico 2023, by digital ad spend share

Published by
Julia Faria,
May 20, 2025

In 2023, Mercado Pago was Mexico's largest digital advertiser in the finance industry, accounting for approximately 12.6 percent of the industry's digital ad spend. Banco Bilbao Vizcaya Argentaria (BBVA) ranked second with 8.9 percent of the digital ad expenditure.

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Largest advertisers in the finance industry in Mexico in 2023, by estimated digital ad spend share

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Release date

July 2024

Region

Mexico

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The release date is the date of access.

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