During a survey carried out among parents of school-aged children in the United States in 2022, it was revealed that parents planned to spend about 35 percent of their back-to-school budget online and 49 percent in-store.
Share of consumers' back-to-school spending in the United States in 2022, by channel
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Deloitte. (July 8, 2022). Share of consumers' back-to-school spending in the United States in 2022, by channel [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1037200/share-of-back-to-school-shopper-expenditure-by-retail-format-us/
Deloitte. "Share of consumers' back-to-school spending in the United States in 2022, by channel." Chart. July 8, 2022. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1037200/share-of-back-to-school-shopper-expenditure-by-retail-format-us/
Deloitte. (2022). Share of consumers' back-to-school spending in the United States in 2022, by channel. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1037200/share-of-back-to-school-shopper-expenditure-by-retail-format-us/
Deloitte. "Share of Consumers' Back-to-school Spending in The United States in 2022, by Channel." Statista, Statista Inc., 8 Jul 2022, https://www.statista.com/statistics/1037200/share-of-back-to-school-shopper-expenditure-by-retail-format-us/
Deloitte, Share of consumers' back-to-school spending in the United States in 2022, by channel Statista, https://www.statista.com/statistics/1037200/share-of-back-to-school-shopper-expenditure-by-retail-format-us/ (last visited May 13, 2025)
Share of consumers' back-to-school spending in the United States in 2022, by channel [Graph], Deloitte, July 8, 2022. [Online]. Available: https://www.statista.com/statistics/1037200/share-of-back-to-school-shopper-expenditure-by-retail-format-us/
