Top online travel companies by market cap 2025| Statista

As of July 2025, Booking Holdings recorded the highest market cap among the selected online travel companies worldwide. As of that month, Booking Holdings – the leading online travel agency (OTA) worldwide by revenue – recorded a market cap of almost *** billion U.S. dollars. Airbnb and Trip.com Group followed in the ranking, with a market cap of roughly ** billion and ** billion U.S. dollars, respectively.

What are the most visited travel and tourism websites?

Booking.com, Booking Holdings' flagship brand, was the most visited travel and tourism website worldwide in 2025, ranking ahead of tripadvisor.com and airbnb.com. When looking at the geographical distribution of booking.com's visits, the United States accounted for the highest traffic, followed by Germany and Italy.

How big is the online travel market?

As shown by a breakdown of travel and tourism's global revenue by sales channel, online transactions play a fundamental role in this market, representing over ********** of total travel and tourism's revenue in 2024. That year, the online travel market size worldwide was estimated at over *** billion U.S. dollars, recording an annual increase in revenue.

Market cap of selected leading online travel companies worldwide as of July 2025 (in million U.S. dollars)

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Release date

July 2025

More information

Region

Worldwide

Survey time period

as of July 22, 2025

Supplementary notes

For the purpose of the statistics, figures have been compiled by using market data for each company available on Reuters. All figures have been converted into U.S. dollars based on the exchange rates as of July 22, 2025, as shown on x-rates.com.

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