Vegetables and fruits that are perfectly edible, but slightly deviate from the standard norms are often thrown away or not harvested at all. According this survey, consumers in the Netherlands are not necessarily against buying these so-called 'misfits' though. When asked how important the appearance of fruit and vegetables was for them if the taste and freshness were in order, nearly half of the survey participants stated the look was not that important.
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If the taste and freshness are fine, how important is the appearance of fruit and vegetables to you?
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If the taste and freshness are fine, how important is the appearance of fruit and vegetables to you?
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Nederlandse Publieke Omroep (AVROTROS). (August 16, 2019). If the taste and freshness are fine, how important is the appearance of fruit and vegetables to you? [Graph]. In Statista. Retrieved June 16, 2025, from https://www.statista.com/statistics/1040379/consumer-interest-in-fruit-and-vegetable-misfits-in-the-netherlands/
Nederlandse Publieke Omroep (AVROTROS). "If the taste and freshness are fine, how important is the appearance of fruit and vegetables to you?." Chart. August 16, 2019. Statista. Accessed June 16, 2025. https://www.statista.com/statistics/1040379/consumer-interest-in-fruit-and-vegetable-misfits-in-the-netherlands/
Nederlandse Publieke Omroep (AVROTROS). (2019). If the taste and freshness are fine, how important is the appearance of fruit and vegetables to you?. Statista. Statista Inc.. Accessed: June 16, 2025. https://www.statista.com/statistics/1040379/consumer-interest-in-fruit-and-vegetable-misfits-in-the-netherlands/
Nederlandse Publieke Omroep (AVROTROS). "If The Taste and Freshness Are Fine, How Important Is The Appearance of Fruit and Vegetables to You?." Statista, Statista Inc., 16 Aug 2019, https://www.statista.com/statistics/1040379/consumer-interest-in-fruit-and-vegetable-misfits-in-the-netherlands/
Nederlandse Publieke Omroep (AVROTROS), If the taste and freshness are fine, how important is the appearance of fruit and vegetables to you? Statista, https://www.statista.com/statistics/1040379/consumer-interest-in-fruit-and-vegetable-misfits-in-the-netherlands/ (last visited June 16, 2025)
If the taste and freshness are fine, how important is the appearance of fruit and vegetables to you? [Graph], Nederlandse Publieke Omroep (AVROTROS), August 16, 2019. [Online]. Available: https://www.statista.com/statistics/1040379/consumer-interest-in-fruit-and-vegetable-misfits-in-the-netherlands/
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