Skincare products used by respondents in Malaysia 2021 by origin

Published by
Amanda Siddharta,
Oct 5, 2022
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 46 percent of respondents in Malaysia claimed to use Korean beauty and skincare products. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.

Origins of skincare products used by Malaysian respondents as of July 2021

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Release date

October 2021

Region

Malaysia

Survey time period

July 8 to 30, 2021

Number of respondents

9,096 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Which of the following do you use?
"

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