According to a survey conducted by Rakuten Insight on influencing factors for trying Korean cosmetics, around 56 percent of the South Korean respondents stated that positive reviews from their family and friends would influence them to try a Korean skincare product.
Main factors that would influence consumers to try Korean skincare products in South Korea as of January 2021
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Rakuten Insight. (October 11, 2021). Main factors that would influence consumers to try Korean skincare products in South Korea as of January 2021 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1041753/south-korea-main-influencing-factors-for-trying-korean-skincare-products/
Rakuten Insight. "Main factors that would influence consumers to try Korean skincare products in South Korea as of January 2021." Chart. October 11, 2021. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1041753/south-korea-main-influencing-factors-for-trying-korean-skincare-products/
Rakuten Insight. (2021). Main factors that would influence consumers to try Korean skincare products in South Korea as of January 2021. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1041753/south-korea-main-influencing-factors-for-trying-korean-skincare-products/
Rakuten Insight. "Main Factors That Would Influence Consumers to Try Korean Skincare Products in South Korea as of January 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041753/south-korea-main-influencing-factors-for-trying-korean-skincare-products/
Rakuten Insight, Main factors that would influence consumers to try Korean skincare products in South Korea as of January 2021 Statista, https://www.statista.com/statistics/1041753/south-korea-main-influencing-factors-for-trying-korean-skincare-products/ (last visited May 15, 2025)
Main factors that would influence consumers to try Korean skincare products in South Korea as of January 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041753/south-korea-main-influencing-factors-for-trying-korean-skincare-products/
