In a 2018 survey of global B2B marketing professionals, 41.2 percent of respondents said they preferred to engage with vendor content digitally. Conversely, 11.8 percent of marketers chose physical delivery of prospective vendor content.
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Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018
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PathFactory. (February 28, 2019). Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018 [Graph]. In Statista. Retrieved June 22, 2025, from https://www.statista.com/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/
PathFactory. "Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018." Chart. February 28, 2019. Statista. Accessed June 22, 2025. https://www.statista.com/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/
PathFactory. (2019). Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018. Statista. Statista Inc.. Accessed: June 22, 2025. https://www.statista.com/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/
PathFactory. "Preferred Ways to Engage with Vendor Content According to B2b Marketing Professionals Worldwide as of December 2018." Statista, Statista Inc., 28 Feb 2019, https://www.statista.com/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/
PathFactory, Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018 Statista, https://www.statista.com/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/ (last visited June 22, 2025)
Preferred ways to engage with vendor content according to B2B marketing professionals worldwide as of December 2018 [Graph], PathFactory, February 28, 2019. [Online]. Available: https://www.statista.com/statistics/1043087/preferred-engagement-with-vendor-content-b2b-marketers-worldwide/
