Most used skincare products among Japanese women 2024

Published by Statista Research Department, Jun 13, 2025

Face washes were the most used skincare products among Japanese women, as revealed in a survey conducted in May 2024. Around ** percent of female respondents stated that they habitually used face wash products, showing a higher popularity than cleanser among facial cleaning products.

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Most popular skincare products among women in Japan as of May 2024

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Release date

June 2024

Region

Japan

Survey time period

May 22 to 29, 2024

Number of respondents

2,152 respondents

Age group

15-54 years

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following skincare products do you usually use?"

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