The mobile, electronics, and appliances segment had the highest online retail market penetration rate of ** percent in India in 2022. This was followed by fashion and general merchandise with a penetration rate of *** percent respectively.
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Bain & Company. (October 11, 2022). Penetration rate of the online retail market across India in 2021, by category [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1044344/india-e-tail-penetration-rate-by-category/
Bain & Company. "Penetration rate of the online retail market across India in 2021, by category ." Chart. October 11, 2022. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1044344/india-e-tail-penetration-rate-by-category/
Bain & Company. (2022). Penetration rate of the online retail market across India in 2021, by category . Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1044344/india-e-tail-penetration-rate-by-category/
Bain & Company. "Penetration Rate of The Online Retail Market across India in 2021, by Category ." Statista, Statista Inc., 11 Oct 2022, https://www.statista.com/statistics/1044344/india-e-tail-penetration-rate-by-category/
Bain & Company, Penetration rate of the online retail market across India in 2021, by category Statista, https://www.statista.com/statistics/1044344/india-e-tail-penetration-rate-by-category/ (last visited July 05, 2025)
Penetration rate of the online retail market across India in 2021, by category [Graph], Bain & Company, October 11, 2022. [Online]. Available: https://www.statista.com/statistics/1044344/india-e-tail-penetration-rate-by-category/
