According to the results of a recent survey on the factors taken into consideration when buying sunscreen, 59 percent of Italian consumers stated that they value high skin protection as the most important one. The second most important characteristic of such products are quick absorption and price, as indicated by 36 percent of the respondents.
The original question asked to respondents was "What are the five most important elements that guide your choice of sunscreen? Rank them in order of importance" Details about the survey type and the age of respondents were not provided by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov Italy. (June 20, 2022). Which of the following factors did Italians take into consideration when buying sunscreen in 2022? [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/1046944/factors-considered-when-buying-sunscreen-in-italy/
YouGov Italy. "Which of the following factors did Italians take into consideration when buying sunscreen in 2022?." Chart. June 20, 2022. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/1046944/factors-considered-when-buying-sunscreen-in-italy/
YouGov Italy. (2022). Which of the following factors did Italians take into consideration when buying sunscreen in 2022?. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/1046944/factors-considered-when-buying-sunscreen-in-italy/
YouGov Italy. "Which of The following Factors Did Italians Take into Consideration When Buying Sunscreen in 2022?." Statista, Statista Inc., 20 Jun 2022, https://www.statista.com/statistics/1046944/factors-considered-when-buying-sunscreen-in-italy/
YouGov Italy, Which of the following factors did Italians take into consideration when buying sunscreen in 2022? Statista, https://www.statista.com/statistics/1046944/factors-considered-when-buying-sunscreen-in-italy/ (last visited June 26, 2025)
Which of the following factors did Italians take into consideration when buying sunscreen in 2022? [Graph], YouGov Italy, June 20, 2022. [Online]. Available: https://www.statista.com/statistics/1046944/factors-considered-when-buying-sunscreen-in-italy/
