Ad spending growth in the UK 2019-2024
In 2024, the UK advertising market grew more than 10 percent to reach 43 billion British pounds. In the presented period, the market contracted only once, during the first year of the COVID-19 pandemic.
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Change in advertising spending in the United Kingdom (UK) from 2019 to 2024
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Other statistics that may interest you Advertising in the United Kingdom (UK)
Market overview
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Workforce
4
- Basic Statistic Advertising and market research industry employment in the UK 2009-2022, by gender
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- Basic Statistic Advertising agency employees: ethnic breakdown in the UK 2009-2023
Market leaders
6
- Premium Statistic Leading radio advertisers in the UK 2023
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- Premium Statistic Most effective advertisers in the UK 2023
- Premium Statistic Most effective ad campaigns in the United Kingdom (UK) 2023
- Premium Statistic Leading radio creative advertising agencies in the UK 2024
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Traditional media
7
- Premium Statistic TV net advertising revenue in the UK 2018-2023
- Premium Statistic National newsbrands advertising spending in the UK 2011-2023
- Premium Statistic Magazine advertising spending in the UK 2011-2023
- Premium Statistic Radio advertising spending in the UK from 2011-2023
- Premium Statistic OOH advertising revenue in the UK 2000-2023
- Premium Statistic Cinema advertising spending in the UK 2011-2023
- Premium Statistic Direct mail advertising spending in the UK 2014-2023
Digital media
6
- Premium Statistic Digital advertising spending in the UK 2008-2024
- Premium Statistic Digital advertising spending in the UK H1 2024, by format
- Premium Statistic Search ad spend in the UK 2019-2023
- Premium Statistic Revenue of the social media advertising industry in the UK 2017-2029
- Premium Statistic Digital video advertising spending in the UK 2011-2024
- Premium Statistic Programmatic ad spend in the UK 2017-2029
Consumer perspective
8
- Premium Statistic Average daily media use time in the United Kingdom (UK) 2024
- Premium Statistic Most used media services in the UK 2025
- Premium Statistic Main channels of new brand discovery in the UK Q3 2024
- Premium Statistic Consumer trust in advertising in the UK 2021-2023
- Premium Statistic Consumer trust in advertising in the UK 2023, by medium & age
- Premium Statistic Type of brand messaging consumers want in the UK 2023
- Premium Statistic Leading types of ads with social contribution in the UK 2024
- Premium Statistic Share of consumers who feel that advertising drives social change UK 2024, by demo
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- Global annual growth in nuclear energy consumption 2023, by country
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
For single users
$199 USD
per month, billed annually
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- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
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- Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Marketing Week. (April 30, 2025). Change in advertising spending in the United Kingdom (UK) from 2019 to 2024 [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1047477/ad-spend-growth-united-kingdom-uk/
Marketing Week. "Change in advertising spending in the United Kingdom (UK) from 2019 to 2024." Chart. April 30, 2025. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1047477/ad-spend-growth-united-kingdom-uk/
Marketing Week. (2025). Change in advertising spending in the United Kingdom (UK) from 2019 to 2024. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1047477/ad-spend-growth-united-kingdom-uk/
Marketing Week. "Change in Advertising Spending in The United Kingdom (Uk) from 2019 to 2024." Statista, Statista Inc., 30 Apr 2025, https://www.statista.com/statistics/1047477/ad-spend-growth-united-kingdom-uk/
Marketing Week, Change in advertising spending in the United Kingdom (UK) from 2019 to 2024 Statista, https://www.statista.com/statistics/1047477/ad-spend-growth-united-kingdom-uk/ (last visited June 24, 2025)
Change in advertising spending in the United Kingdom (UK) from 2019 to 2024 [Graph], Marketing Week, April 30, 2025. [Online]. Available: https://www.statista.com/statistics/1047477/ad-spend-growth-united-kingdom-uk/
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